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Dr. Chhavi Taneja

My classroom is a simulated lab where my students coming from varied backgrounds along with me share the common vision of learning, sharing and discovering - new terms, definitions, meanings, cases. Together we create an interactive environment where learning is not bound by course books or restricted to a pre-defined curriculum. As a mentor, I try to ignite out-of-classroom learning among my students using greater student-mentor interaction in-and-out of classes.

Dr. Chhavi Taneja is a Ph. D. from University of Delhi, India in the area of Marketing. She has done her Masters in Business Economics from the Department of Business Economics, University of Delhi, South Campus and is a graduate in Economics from Shri Ram College of Commerce, New Delhi. Her work experience of fourteen years spans across leading marketing research agencies such as Nielsen and premier management institutes. She has designed contemporary curriculum based on experiential earning for various courses. Her research interests include consumer decision making, buyer behaviour and marketing research. Her academic interest areas include Marketing Research, Marketing Management, Integrated Marketing Communication and Rural Marketing.

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