Prof. A. K. Biswas is M.A. (Economics) Calcutta University, and M.A. (Management) from Leeds University, U.K. He has a wide experience in area of teaching, research and industry. His interest area includes Marketing Management, Business-to-Business Marketing and Service Marketing. He has worked on various managerial positions in several organisations such as SAIL, Canadian Crown Corporation, IDRC. Over his entire service, he had travelled to several countries including U.K., USA, Japan, Germany, France, Netherlands, Italy, Switzerland, Nigeria.