Chhavi Taneja is a Ph. D. from University of Delhi, India in the area of Marketing (thesis has been submitted). She has done her Masters in Business Economics from the Department of Business Economics, University of Delhi, South Campus and is a graduate in Economics from Shri Ram College of Commerce, New Delhi. She has a work experience of eleven years which is a blend of corporate and academics. Her current areas of research interests include consumer decision making, buyer behaviour and marketing research.
She has worked with leading marketing research agencies such as AC Nielsen ORG-MARG Limited and Research Pacific India Limited. She has presented papers at national and international conferences and co-organised a national level conference on distance education.
Her academic interest areas include Marketing Research, Marketing Management, Consumer Behaviour and Rural Marketing.
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