Student login    Admissions Open.             For UGC approval click here.             For all compliances as per UGC guidelines kindly click here 📞 1800-200-1063
x
GET COUNSELLED @ IMT-CDL
📞 1800-200-1063 enquiry@imtcdl.ac.in

Premium Management Qualifications via Distance Education

One Year Post Graduate Diploma in Management (Executive): Specialization - Marketing

The Program

Marketing is an important interface function with the market environment and focusses sharply on the delivery of the output. Its role is to ensure continued compatibility of the organisation's offerings with the market requirements and to deliver the benefits sought by the customer. With the opening up of the economy, increase in the literacy rate and communication through mass media, the Indian consumer has become more informed and empowered. The Internet technology has also revolutionised the marketing and sales functions. The advent of e-commerce and e-business are creating new learning opportunities. The customer is no longer willing to accept what is offered without questioning. This program covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation's competitive advantage depends on key strategic decisions. This program gives decision-makers a strong foundation in marketing concepts and skills.

Program Objectives

  • To provide managerial training to influence thinking and achievements at the work place.
  • To develop skills in all the functional areas of management.
  • To improve decision capability necessary for day-to-day business situations.
  • To develop soft skills with respect to Human Resource.
  • To develop skills in problem solving and analysis.

Eligibility

Graduation with 3 years of Full Time work Experience.

People already working in sales or those seeking a career in marketing will benefit from the broad theory and practical base that this program provides. It will prove helpful for entrepreneurs seeking to launch new products or revamp existing products in the market. This program is for those who wish to pursue a career in marketing and are seeking a formal qualification.

Program Structure

  • This One Year PGDM Executive Program is covered in two semesters.
  • There are 8 Core Subjects, 4 Electives and a project work at in the second semester.
  • The electives have to be chosen from the choice given in that area and the project dissertation has to be submitted in that area as well.
  • The second semester will be devoted to dissertation in area of specialization.
IMT-CDL Homepage Link
IMT - CDL logo - water mark
Careers

Copyright © 2014-2017 IMT-CDL

Top