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Premium Management Qualifications via Distance Education

One Year Three Months Post Graduate Diploma in Management (Executive): Specialization - Marketing

The Program

Marketing is an important interface function with the market environment and focusses sharply on the delivery of the output. Its role is to ensure continued compatibility of the organisation's offerings with the market requirements and to deliver the benefits sought by the customer. With the opening up of the economy, increase in the literacy rate and communication through mass media, the Indian consumer has become more informed and empowered. The Internet technology has also revolutionised the marketing and sales functions. The advent of e-commerce and e-business are creating new learning opportunities. The customer is no longer willing to accept what is offered without questioning. This program covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation's competitive advantage depends on key strategic decisions. This program gives decision-makers a strong foundation in marketing concepts and skills.

Program Objectives

  • To provide managerial training to influence thinking and achievements at the work place.
  • To develop skills in all the functional areas of management.
  • To improve decision capability necessary for day-to-day business situations.
  • To develop soft skills with respect to Human Resource.
  • To develop skills in problem solving and analysis.


Graduation with minimum 50% marks and 5 years of Full Time work experience.

People already working in sales or those seeking a career in marketing will benefit from the broad theory and practical base that this program provides. It will prove helpful for entrepreneurs seeking to launch new products or revamp existing products in the market. This program is for those who wish to pursue a career in marketing and are seeking a formal qualification.

Program Structure

  • The One Year Three Months PGDM (Executive) Program is divided into Two (2) Semesters.
  • The Program includes Eight (8) Core courses with a total of thirty-two (32) credits and Four (4) Elective courses with a total of Eight (08) credits and a Project Work of Four (4) credits.
  • In the first semester the student will learn concepts in all the key areas of management.
  • The second semester will focus on area of chosen specialisation.
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