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Premium Management Qualifications via Distance Education

One Year Post Graduate Diploma in Management (Executive): Specialization - Marketing

Curriculum

This Program Structure is applicable for students enrolled into July 2017 session.

  • This One Year PGDM Executive Program is covered in two semesters.
  • There are 8 Core Subjects, 4 Electives and a project work at in the second semester.
  • The electives have to be chosen from the choice given in that area and the project dissertation has to be submitted in that area as well.
  • The second semester will be devoted to dissertation in area of specialization.

 

 

SEMESTER 1

 

 

Course Code

Course Title

Course Category

Credits

 

 

PGTC511

Principles of Management

Core

3

 

 

FINC512

Financial Accounting

Core

3

 

 

MKTC522

Marketing Management

Core

3

 

 

ECOC514

Economic Environment of Business

Core

3

 

 

MGTC515

Business Communication

Core

3

 

 

MGTC521

Strategy

Core

2

 

 

 

SEMESTER 2

 

 

Course Code

Course Title

Course Category

Credits

 

 

HRMC515

Developing Effective Leaders & Organisations

Core

3

 

 

OPMC524

Operations Management

Core

2

 

 

-

Elective 1

Elective

2

 

 

-

Elective 2

Elective

3

 

 

-

Elective 3

Elective

3

 

 

-

Elective 4

Elective

3

 

 

IMTC644

Project

-

5

 

 

Electives

 

 

LIST OF ELECTIVES - Marketing

 

 

Course Code

Course Title

 

 

MKTC603

Brand Management

 

 

MKTC605

Digital Marketing

 

 

MKTC631

Sales & Distribution

 

 

MKTC632

Consumer Behavior

 

 

MKTC641

Marketing Research

 

 

MKTC642

Integrated Marketing Communications

 

 

Note:

  • This program can be completed within two years from the time of admission.
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