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One YEAR PGDM - Marketing Management

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Premium Management Qualifications via Distance Education

One Year Post Graduate Diploma in Management (Executive): Specialization - Marketing Management

The Programme

Marketing is an important interface function with the market environment and focusses sharply on the delivery of the output. Its role is to ensure continued compatibility of the organisation's offerings with the market requirements and to deliver the benefits sought by the customer. With the opening up of the economy, increase in the literacy rate and communication through mass media, the Indian consumer has become more informed and empowered. The Internet technology has also revolutionised the marketing and sales functions. The advent of e-commerce and e-business are creating new learning opportunities. The customer is no longer willing to accept what is offered without questioning. This programme covers various aspects related to Marketing Management, Marketing Research and Advertising. The programme covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation's competitive advantage depends on key strategic decisions. This programme gives decision-makers a strong foundation in marketing concepts and skills.

Programme Objectives

  • To develop concepts in marketing.
  • To explain the scope of marketing management-analysing opportunities, selecting target segments, developing the market mix, managing the marketing effort.
  • To provide understanding of the communication mix, advertising campaigns, media planning, budgeting, marketing mix decisions, scope and limitations of market research.
  • To  develop strong concepts in marketing strategies for emerging technology and  mature markets.
  • To  build concepts in channel development and management, dealer and sales force  management.
  •  To  provide understanding about the internet as a strategic medium for marketing  and sales efforts for a company.

Eligibility

Graduation with 3 years of Full Time work Experience.

People already working in sales or those seeking a career in marketing will benefit from the broad theory and practical base that this programme provides. It will prove helpful for entrepreneurs seeking to launch new products or revamp existing products in the market. This programme is for those who wish to pursue a career in marketing and are seeking a formal qualification.

Programme Structure

  • The One Year PGDM Executive Program is covered in two semesters.
  • There are 10 Core Subjects, 2 electives and a project work at in the second semester.
  • The electives have to be chosen from the choice given in that area and the project dissertation has to be submitted in that area as well.
  • The second semester will be devoted to dissertation in area of specialization.
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