Marketing is an important interface function with the market environment and focusses sharply on the delivery of the output. Its role is to ensure continued compatibility of the organisation's offerings with the market requirements and to deliver the benefits sought by the customer. With the opening up of the economy, increase in the literacy rate and communication through mass media, the Indian consumer has become more informed and empowered. The Internet technology has also revolutionised the marketing and sales functions. The advent of e-commerce and e-business are creating new learning opportunities. The customer is no longer willing to accept what is offered without questioning. This programme covers various aspects related to Marketing Management, Marketing Research and Advertising. The programme covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation's competitive advantage depends on key strategic decisions. This programme gives decision-makers a strong foundation in marketing concepts and skills.
Graduation with 3 years of Full Time work Experience.
People already working in sales or those seeking a career in marketing will benefit from the broad theory and practical base that this programme provides. It will prove helpful for entrepreneurs seeking to launch new products or revamp existing products in the market. This programme is for those who wish to pursue a career in marketing and are seeking a formal qualification.