Term Insurance Plans; A safety cushion for our loved ones
Article by Dr. Priti SharmaAssociate Professor-FinanceIMT CDL Term Insurance Plans; A safety cushion for our loved ones We all are surrounded by uncertainty in every walk of life. The essence of life lies in the unfolding of new and unknown chapters. A deterministic life will be quite lifeless, isn’t it? It is the dynamic nature […]
Marketing, Analytics, and Social Media: The New Pillars of Customer Service Management
Article by Mr. Sudipto GhoshPGDM (Executive) – Marketing Batch: January 2021 I have been tracking the world of marketing and customer experience management and the changes in the industry for the past 8 years. As a Martech journalist who has interviewed over 2000+ Chief Marketing Officers and as many senior marketing leaders and CEOs working […]
Omni Channel Strategies
Article by Archana GoelPGDM (Executive) – Marketing – 15 Months Programme Omnichannel marketing is a multichannel sales method designed to deliver a seamless buying experience for customers. The advertising approach is built on consumer contact, not uniform brand experience. Customer actions determine what they see next. That is, no two customers are the same. Working […]
Bahadur’s Attitude
An Insight by Prof. Deepak Behl, Visiting Faculty at IMT CDL There was a watchman whose name was Bahadur (Brave) and as per the name he was very brave. One night when he was on duty, some thieves entered in the complex where he was doing the duty and due to his alertness and bravery […]