Professional Certificate Program in Marketing: Building Brands, Strategy & Customer Impact
Learn modern marketing, digital strategies, and consumer insights to drive business growth in a competitive market.
- ET Education - Excellence Awards
- 24x7 Learning Environment
- Lead Engage Apply & Develop
Online Certification Course in Marketing: Designed For Future Marketers
Learn marketing fundamentals and analysis
Why Choose This Short Term Marketing Course?
Due to the ever-growing job opportunities in the Marketing & Sales domain, it has always been the top choice of specialization for the students of PGDM and MBA programmes. Through this professional certificate programme, entry-level and mid-level professionals from different specialization areas like IT, Finance, Operations etc. get a better consumer perspective that can help them propel their career towards top level. IMT CDL has launched this proficiency certificate course to cater to the need of industry professionals who wish to upgrade their career or desire to expand the scope of their specialization by adding a marketing proficiency certificate in their profile. This programme provides the launchpad to working professionals to get acquainted and explore the core of marketing theory and practices.
6 Months
100% Online
Graduate in any Discipline
₹27,500*
All digital modes of payment are accepted.
Short Term Marketing Course Educational Objectives
Powerful Curriculum aligned to Industry Requirments
Elementary & Specialisation Courses
Elementary Course:
Marketing Management
Specialisation Courses:
Consumer Behaviour
Sales and Distribution Management
Digital Marketing
Marketing of Services
Eligibility Criteria
Students in the final semester of PGDM/ PGDM-Executive/ PGCM at IMT CDL
Alumni of IMT CDL
PGDM/MBA from any recognised institution
Graduate in any discipline
12th + Diploma + experience of 3 years
Learn from Experts who have solved similar problems
Who Should Apply For This Marketing Certification Course?
Program is ideal for
Graduates with or without Experience:
Whether you're fresh out of college or have years of professional experience, Proficiency Certificate Programme can fit your journey.
Career Climbers:
Ambitious professionals aiming to advance their careers, switch industries, or step into leadership roles.
Family Business Owners:
Entrepreneurs looking to acquire the skills needed to start or grow their own businesses.
Career Changers:
Professionals ready to transition into business roles from other fields.
STEM Graduates:
Science and technology experts eager to excel in managerial roles.
Social Science Graduates:
Those with a background in social sciences, ready to add business acumen to their skillset.
Healthcare Professionals:
Medical and healthcare experts aiming to master the business side of their industry.
Hospitality Professionals:
Individuals in the hospitality sector seeking to boost their business and management expertise.
- Typical Cohort Profile
Pedagogy & Assessment
The programme will be delivered through
Learn, Engage, Apply & Develop
Assessments comprise of assignments.
Participant must take the assignment of each course.
Assignment will consist of 30 multiple choice questions of one mark each.
Frequently Asked Questions
Programme
What specialisations are offered in Certificate Programme?
Certificate programme is offered in the following areas:
Business Analytics
Finance
Operations
Human Resource
Marketing
Admission
What is the eligibility criteria for admission to the Professional Certificate programme?
Graduate/Post Graduate in any discipline from any recognised institution
12th + Diploma + experience of 3 years
PGDM/MBA from any recognised institution
I have completed my graduation from outside India. Am I eligible to apply for this programme ?
Yes, provided you submit Equivalence Certificate issued by AIU (Association of Indian Universities).
How do I apply for Admission?
Aspirants may apply online through IMT CDL website.
What is the Maximum timeframe provided to complete the programme?
The maximum timeframe provided to complete the programme is double the stipulated duration of the programme. i.e 1 year for six months proficiency certificate programme.
Can I enroll for two programs simultaneously?
Yes, it is permitted.
Can I continue my programme in case I am travelling abroad?
Yes, it’s possible.
Fee
What is the Fee Structure?
Porgramme fee is INR 27500/-
What is the Mode of Fee Payment?
Fee can be paid in Online mode only.
Is there any refund of Fee?
No refund allowed after one week of enrolment.
Academics
How are the Classes conducted?
Classes are conducted in online mode via Microsoft Teams.
Is it mandatory to attend classes?
Students are advised to attend the classes however it is not mandatory.
Where can I find the schedule of Online Sessions?
Recording of all the online sessions can be accessed through Learning Management System (LMS).
What will be the duration of each class?
The total teaching duration of each course is 12 hours divided into 8 sessions of 90 minutes each.
How will I get Study Material/Books?
Both physical and eBooks are provided to the student for Elective Courses.
The books are provided in two forms:
Physical Books:
The Study Material in the form of physical books is made available before the commencement of the classes . This is dispatched via courier service or Speed Post (where courier service is not available).
E-books:
Student may access E-books from the Learning Management System (LMS). The E-books are available within 15 days from the confirmation of fees.
What are the assessments to be taken?
Assessments comprise of assignment for each course. It’s mandatory to take the assignment for the award of completion certification.
What is the pattern of Assignments?
Assignment will consist of 30 questions of one mark each. To qualify assignment the student has to score 40% i.e. 12 marks out of 30.
What are Elementary and Elective Courses?
Elementary courses:
Are concept building courses of a particular area. These courses have to be studied in Self learning mode using the e-resources provided.
Elective courses:
Develop an in-depth knowledge in the chosen specialized domain – HR, Marketing, Finance, Operations, Business Analytics.
What is a Learning Management System (LMS)?
IMT CDL has set up a world class Learning Management System (LMS) platform named as EduGenie which provides an exciting and immersive environment for learners anywhere, anytime. It allows the faculty full functionality to interact and collaborate with the students. The world class LMS platform of IMT CDL effectively creates learning environment through which students can get easy access to their Course Material, Learning Schedules, Recorded Lectures.
How to Login to LMS (Learning Management System) portal?
You may login to LMS using any of the following options:
Login to SIS homepage and click on the LMS EduGenie Icon.
Open the browser window in incognito mode.
Type the URL slm.imtcdl.ac.in/moodle.
Click on Login button on top right corner.
Select the option Sign in with IMTCDL ID.
Login using Microsoft Teams Credentials provided by IMTCDL.
A Certificate Course in Marketingt That Pays Back
