Dr. Asif Zameer is a B.E.(Mechanical) from Delhi College of Engineering, MBA and Ph.D. He has more than 3 decades of total experience including over 16 years of rich industry exposure and over 14 years of teaching experience in various institutions of repute. He started his career as an Engineer at BHEL, and later on worked in responsible positions in Marketing and Business Development functions for diverse organizations like Gillette, Duracell, Heatly & Gresham, Geep Torches and Amkette Computer Peripherals. His teaching and research interests include Sales and Distribution, Retailing, Marketing Management, B2B Marketing, Mall Management, and Marketing Research. He has published several research papers in reputed international and national journals and presented his work in various national and international forums. He regularly conducts seminars, MDPs, FDPs and Online Executive Education programmes in the areas of his expertise.