A workshop on Sales and Marketing Strategies for Start-ups was conducted on 20th February 2026. The session opened with remarks by Dr Vivek Singh Tomar, followed by an insightful talk by Mr Soumitra Das.
The workshop explored evolving sales strategies across start-up stages, focusing on customer needs and value propositions. Through real-world examples and discussions, participants gained insights into experimentation, data-driven decisions, and customer-centric approaches. The interactive Q&A addressed practical challenges. The session concluded by emphasising agility, clear value propositions, and the use of data and AI tools for building sustainable and scalable start-up models.
