Executive PGDM in MarketingLead Growth, Win Markets
PGDM Executive in Marketing is designed for professionals ready to drive revenue, build brands, and step into strategic leadership roles.
- ET Education - Excellence Awards
- 24x7 Learning Environment
- Lead Engage Apply & Develop
PGDM Executive in Marketing for Market Leaders
A performance-driven marketing leadership progamme designed for professionals who want to scale brands, strengthen sales engines, and lead enterprise growth.
Why This Executive PGDM in Marketing?
In today’s hyper-competitive markets, growth has to be planned based on consumer behaviour. Executives who can design go-to-market strategies, scale sales engines, and convert customer insight into revenue growth command a significant leadership premium across services.
The Executive PGDM in Marketing Management delivers strategic depth and practical expertise in contemporary marketing, encompassing consumer insights, digital marketing, data-driven strategies, integrated marketing communications, sales leadership, and emerging industry trends.
Future-Focused Curriculum
Practical Learning Through Real Business Cases
Flexible Executive Learning while Working
Strong Industry–Academic Integration
Peer Network that Matters
Credentials that Open Doors
15 Months
100% Live with Campus Immersions
Working Professional with 5 years of experience
₹55,000*
All digital modes of payment are accepted.
No Cost EMIs Available*
₹1,10,000*
What Makes this PGDM Executive in Marketing Different
Every feature of PGDM in marketing programme, delivered over 15 months, is designed with the goal to make you more valuable in the talent market.
Strong Foundation in Core Marketing
Comprehensive coverage ensuring conceptual depth and strategic clarity.
End-to-End Market-to-Revenue Integration
Connects market insight → positioning → demand generation → digital and offline execution → channel performance → sales productivity → profitability measurement within one coherent framework.
Future-Ready Perspective
Exposure to AI, digital transformation, emotional Intelligence and design thinking for modern leadership roles.
Practical, Case-Led Executive Pedagogy
Delivered through business cases, digital marketing simulations, applied analytics exercises, and strategic decision workshops.
Immediate Workplace Application
Frameworks in Marketing Planning , pricing, digital campaign, channel strategy, consumer analytics, and go-to-market strategy.
Continuous Evaluation Framework
Assessment integrates continous learning & performance evaluations, plan your schedule on the move.
Flexible Executive Learning Model
Weekend live online sessions combined with structured digital access 24X7 through LMS enabled learning without interrupting the daily schedule.
Engaging Peer-Driven Learning Environment
Interaction with experienced Peer Group, growth leaders, entrepreneurs, and revenue heads fosters strategic dialogue and cross-industry learning in class.
Where You Start vs. Where You'll Be
Before Enrollment
- Managing sales targets without understanding overall revenue strategy.
- Executing campaigns but not shaping market direction.
- Limited exposure to marketing, channel architecture, and planning.
- Dependent on fragmented reports rather than integrated market insights.
- Operating within functional silos.
- Career growth stagnating despite experience.
15 Months
After Completion
- Leading revenue strategy at business-unit or regional level.
- Designing integrated go-to-market frameworks.
- Driving demand generation and sales performance.
- Driving cross-functional growth initiatives.
- Positioned for senior roles as Business Head or Growth Leader.
- Upward movement in responsibility, influence, and compensation.
A Curriculum That Mirrors Real-World Demands
Harvard Edge
Harvard Business Case Studies form a core element of the pedagogy, bringing globally benchmarked business scenarios into the classroom and developing analytical discipline, decision making under uncertainty, and outcome orientation.
Foundation Courses & Workshops
Foundation Courses
Basics of Accounting
Basics of Communication
Basics of Management
Basics of Business Statistics
Online/Campus Workshops (Optional)
Emotional Intelligence
Design Thinking
# Certificate of participation will be awarded.
Semester Outline
Principles of Economics
Management Accounting
Marketing Management
Business Statistics
Strategic Management
Creating and Leading Entrepreneurial Organisations
Financial Management
Organisational Behaviour
Operations and Supply Chain Management
Elective-I
Elective-II
Elective-III
Elective-IV
Project Term (3 Months)
The project bridges academic concepts from the program with real-world managerial challenges, allowing students to apply their theoretical knowledge in their specialized domains. Students conduct an in-depth examination of a specific organization or business area, utilizing their academic skills. Guided by an industry mentor, they plan and execute the project, applying conceptual knowledge in a practical context and presenting their findings in a comprehensive report.
Experiential Course in Entrepreneurship equips the students with the understanding of start-up processes and help them to develop the business pitch.
Total Programme Credits: 56
Note: The diploma will be awarded in chosen specialisation.
Elective Courses
Focus Area - Marketing & Sales
Digital Marketing
Retail Management
Marketing of Services
Consumer Behaviour
Sales and Distribution Management
Integrated Marketing Communications
Marketing Research
Strategic Marketing
Marketing Analytics
Notified MOOC
Note: The diploma will be awarded in chosen specialisation.
Skill Enhancement Workshops
These workshops aim to enhance practical skills by providing hands-on-training for building competency of the learners. Students can opt for the masterclass / workshops on topics specified below. These workshops are non-credit in nature. Certificate of participation shall be awarded.
Advanced Excel
Managerial Communication
AI Applications in Management
Data Visualization and Model Building
Basics of Python
Negotiation Skills
Value Addition Workshops
These courses are designed to develop capacities that promote psycho-social well-being and sound ethical grounding. Students can opt for the masterclass / workshops on topics specified below. These courses are non-credit in nature. Certificate of participation shall be awarded.
Universal Human Values
Personal Branding
Cyber Security
Leadership Development
Want the complete module-by-module breakdown?
Learn from Experts who have solved similar problems
Who Should Apply For This Executive PGDM Programme?
This programme is selectively designed for people aspiring for leadership roles
Graduates with 5+ Years Experience:
Enhance your financial knowledge and decision-making skills alongside your current role
Career Climbers:
Ambitious professionals aiming to advance their careers, switch industries, or step into leadership roles.
Career Changers:
Professionals ready to transition into business roles from other fields.
STEM Graduates:
Science and technology experts eager to excel in managerial roles.
Social Science Graduates:
Those with a background in social sciences, ready to add business acumen to their skillset.
Healthcare Professionals:
Medical and healthcare experts aiming to master the business side of their industry.
Hospitality Professionals:
Individuals in the hospitality sector seeking to boost their business and management expertise.
Aspiring Strategists:
Anyone eager to learn and understand cutting-edge business strategies.
- Typical Cohort Profile
Managers & Senior Managers
Directors & VPs
Entrepreneurs
Frequently Asked Questions
Need more details? Check out our complete FAQ section
Marketing Executive PGDM that Pays Off
Programme Fee
Flexible Financing Options with No-Cost EMI
EMI starting from: ₹ 8146/month
Corporate Sponsorship through MOUs
We assist with reimbursement letters for HR/Finance approval
Alumni Referral Scheme
Referral benefits available through Alumni
