IMT Centre For Distance Learing Ghaziabad

MDP – Data Analysis for Marketing Applications

Date & Time

October 25 to 29, 2021
3 PM to 5 PM (Monday – Friday)

About The Programme

This Program on Data Analysis for Marketing Applications aims to equip participants with use of latest technology and tools for analysis and interpretation of research-based data for intelligent market decisions.

  • To enable the participant to analyze and interpret data for marketing applications.
  • To enable the participants to develop insight based on interpretation of data and to apply the analysis-based findings for business decisions.

Programme Coverage

  • Basic Concepts of Data Analysis and Interpretation for Marketing Applications
  • Data Preparation: Filtering, Cleaning, and Coding for Analysis and Interpretation
  • Univariate Descriptive Analysis of
  • Data Graphs and Data Presentation Data Reliability and Validity Testing
  • Difference Analysis: Parametric and Nom- Parametric Tests: One Sample t-test, Independent Sample t-test, Paired Sample t-test, ANOVA, Repeated Measure ANOVA, Chi-Square test, K-S test, One Sample Wilcoxon Signed Rank Test, Mann Whitney U Test, Kruskal Wallis H Test, Wilcoxon Repeated Measure test, Friedman ANOVA
  • Correlation and Regression Analysis
  • Multivariate Data Analysis

Who Should Participate?

Individuals who aspire to make a career in Market Research, Marketing Analytics and Marketing Intelligence. This course is suitable for corporate executives who wish to develop analytical abilities for marketing decisions.


A blend of Lectures, Case Studies, and hands-on data analysis using latest technology and tools.  Sessions will be conducted in online mode.

Programme Duration

10 hours delivered in five days

Certification of Participation

A certificate of successful participation by IMT CDL will be issued to each participant at the conclusion of the program.


  • Early Bird Discount of Rs. 1000/- applicable for registrations done before 7 days from the date of commencement of programme.
  • Group Discount for a group of 4 participants i.e. pay for 3 and get the 4th member free. Group discount is applicable only to corporates.

Programme In-charge

Dr Vivek Singh Tomar

For Registrations Call