About The Programme
This Programme on Data Analysis for Marketing Applications aims to equip participants with use of latest technology and tools for analysis and interpretation of research-based data for intelligent market decisions.
Programme Objectives
To enable the participant to analyze and interpret data for marketing applications.
To enable the participants to develop insight based on interpretation of data and to apply the analysis-based findings for business decisions.
Programme Coverage
Basic Concepts of Data Analysis and Interpretation for Marketing Applications
Data Preparation: Filtering, Cleaning, and Coding for Analysis and Interpretation
Univariate Descriptive Analysis of Data
Graphs and Data Presentation
Data Reliability and Validity Testing
Difference Analysis: Parametric and Nom- Parametric Tests: One Sample t-test, Independent Sample t-test, Paired Sample t-test, ANOVA, Repeated Measure ANOVA, Chi-Square test, K-S test, One Sample Wilcoxon Signed Rank Test, Mann Whitney U Test, Kruskal Wallis H Test, Wilcoxon Repeated Measure test, Friedman ANOVA
Correlation and Regression Analysis
Multivariate Data Analysis
Who Should Participate?
Individuals who aspire to make a career in Market Research, Marketing Analytics and Marketing Intelligence. This course is suitable for corporate executives who wish to develop analytical abilities for marketing decisions.
Pedagogy
A blend of Lectures, Case Studies, and hands-on data analysis using latest technology and tools. Sessions will be conducted in online mode.
Programme Duration
10 hours delivered in five days
Certification of Participation
A certificate of successful participation by IMT CDL will be issued to each participant at the conclusion of the program.
Note:
- Early Bird Discount of Rs. 1000/- applicable for registrations done before 7 days from the date of commencement of programme.
- Group Discount for a group of 4 participants i.e. pay for 3 and get the 4th member free. Group discount is applicable only to corporates.