PGDM in Marketing Create Demand, Drive Revenue
PGDM in Marketing is designed for those who want structured learning in marketing, sales leadership, and business growth in digital and real world context.
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PGDM in Marketing for future Market Leaders
PGDM in Marketing Management is an industry-aligned programme that builds strong foundations in Sales, Marketing, Consumer Behaviour, and go-to-market skills for leadership.
Why This PGDM in Marketing?
In competitive markets, organisations seek professionals who can understand customers, design demand strategies, manage channels, and drive measurable revenue growth.
PGDM in Marketing is a flexible, industry-oriented program crafted to equip aspiring and early-to-mid career professionals with the strategic vision, consumer insights, digital proficiency, and leadership acumen essential for thriving in modern marketing.
Industry-Aligned Curriculum
Strong Application Orientation
Peer Network that Matters
Designed for Career Growth
Flexible Learning Mode
Credentials that Open Doors
24 Months
100% Live online with Campus Immersions
Graduate in any Discipline
₹40,000*
All digital modes of payment are accepted.
No Cost EMIs Available*
₹1,60,000*
What Makes this PGDM in Marketing Programme Different
Each feature of PGDM in marketing management is designed with the goal of making you more valuable in the talent market.
Structured Two-Year Development Path
The programme gradually builds capabilities, from managerial fundamentals to strategic, analytics, and functional integration.
Engaging Peer-Driven Learning Environment
Interaction with experienced Peer Group of entrepreneurs, corporate leaders from across diversifed areas bring their learnings and cross-industry experince in class.
Balanced Theory and Application
Concepts are supported with case discussions, practical assignments, live business problems, and applied projects to connect theory with real market situations.
Digital and Analytics Orientation
Strong emphasis on Digital Marketing, and AI driven decision-making to prepare students for modern roles.
Immediate Workplace Application
Frameworks in Marketing Planning , pricing, digital campaign, channel strategy, consumer analytics, and go-to-market strategy.
Continuous Evaluation Framework
Assessment integrates continous learning & performance evaluations, plan your schedule on the move.
Masterclasses by Industry Experts
Learn from industry leaders through sessions covering emerging trends, real-world applications, and best practices in the fast-growing applications of AI and Analytics.
Alumni Networking Events
Access to exclusive mentoring, roundtables, workshops, virtual summits and Alumni meets.
Where You Start vs. Where You'll Be
Before Enrollment
- Limited exposure to structured marketing frameworks.
- Functional understanding without strategic clarity.
- Uncertain career direction in marketing or sales.
- Basic knowledge of market dynamics.
24 Months
After Completion
- Strong conceptual command of marketing and sales.
- Ability to design go-to-market frameworks.
- Confidence in managing distribution channels and sales teams.
- Clear career pathway.
- Positioned for growth-oriented roles in marketing functions.
- Competency in Digital platforms and AI frameworks.
PGDM in Marketing Aligned with Real-World Demands
Foundation Courses & Workshops
Foundation Courses
Basics of Accounting
Basics of Communication
Basics of Management
Basics of Business Statistics
Online/Campus Workshops (Optional)
Emotional Intelligence
Design Thinking
# Certificate of participation will be awarded.
Marketing PGDM Semester Outline
Principles of Economics
Management Accounting
Marketing Management
Business Statistics
Ethics & Corporate Governance
Financial Management
Business Environment
Organisational Behaviour
Operations and Supply Chain Management
Emerging Technologies and Management Applications
Legal & Regulatory Environment of Business
Strategic Management
Human Resource Management
Managing New Ventures
Cross Cultural Management
Elective-I
Elective-II
Elective-III
Elective-IV
Elective-V
Project*
* In lieu of Project, student can opt an additional elective course.
Note: The diploma will be awarded in chosen specialisation.
Elective Courses
Focus Area - Marketing & Sales
Digital Marketing
Retail Management
Marketing of Services
Consumer Behaviour
Sales and Distribution Management
Integrated Marketing Communications
Marketing Research
Strategic Marketing
Marketing Analytics
Notified MOOC
Note: The diploma will be awarded in chosen specialisation.
Skill Enhancement Workshops
These workshops aim to enhance practical skills by providing hands-on-training for building competency of the learners. Students can opt for the masterclass / workshops on topics specified below. These workshops are non-credit in nature. Certificate of participation shall be awarded.
Advanced Excel
Managerial Communication
AI Applications in Management
Data Visualization and Model Building
Basics of Python
Negotiation Skills
Value Addition Workshops
These courses are designed to develop capacities that promote psycho-social well-being and sound ethical grounding. Students can opt for the masterclass / workshops on topics specified below. These courses are non-credit in nature. Certificate of participation shall be awarded.
Universal Human Values
Personal Branding
Cyber Security
Leadership Development
Want the complete module-by-module breakdown?
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Who Should Apply For PGDM in Marketing?
This programme is selectively designed for people aspiring for Growth
Graduates with or without Experience:
Whether you're fresh out of college or have years of professional experience, PGDM program through ODL can fit your journey.
Career Climbers:
Ambitious professionals aiming to advance their careers, switch industries, or step into leadership roles.
Family Business Owners:
Entrepreneurs looking to acquire the skills needed to start or grow their own businesses.
Career Changers:
Professionals ready to transition into business roles from other fields.
STEM Graduates:
Science and technology experts eager to excel in managerial roles.
Social Science Graduates:
Those with a background in social sciences, ready to add business acumen to their skillset.
Healthcare Professionals:
Medical and healthcare experts aiming to master the business side of their industry.
Hospitality Professionals:
Individuals in the hospitality sector seeking to boost their business and management expertise.
- Typical Cohort Profile
Frequently Asked Questions
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An Investment in PGDM Marketing for Future Returns
Programme Fee
Flexible Financing Options with No-Cost EMI
EMI starting from: ₹8922/month
Corporate Sponsorship through MOUs
We assist with reimbursement letters for HR/finance approval
Alumni Referral Scheme
Referral benefits available through Alumni
