IMT Centre For Distance Learing Ghaziabad

PGDM (EXECUTIVE) – Marketing

Programme Highlights
  • This programme empowers executives with Analytical Skills and Cross - Functional perspective to gain management expertise across all domains.
  • The curriculum of the programme lays a strong foundation for a leadership mindset
  • This is a career-changing programme to accelerate personal and professional growth of executives

This programme covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation’s competitive advantage depends on key strategic decisions. This programme gives decision-makers a strong foundation in marketing concepts and skills.

Programme Educational Objectives

The objectives of the PGDM (Executive) programme are to:

  • Foster ethical leadership and management competencies leading to resilience and community engagement.
  • Develop a human centric culture focusing on continuous learning, entrepreneurship, and professional development.
  • Equip with the skills and technological acumen necessary for innovation and capitalizing on sustainable business opportunities.
  • Facilitate the development of analytical skills for evidence-based decision-making.

Eligibility

Bachelor’s Degree in any discipline from any recognised University + 5 years of full-time work experience after graduation.

Duration

Duration of the Programme is fifteen (15) months.

Curriculum

This programme structure is applicable for students enrolled in the current session.

Foundation Courses
Course NameCredits
1.Basics of AccountingNon Credit
2.Basics of CommunicationNon Credit
3.Basics of ManagementNon Credit
4.Basics of Business StatisticsNon Credit
Campus Workshops (Optional) #
Workshop TitleModeCredits
1.Emotional IntelligenceOfflineNon Credit
2.Innovation & Design ThinkingOfflineNon Credit
# Certificate of participation will be awarded.

Total Programme Credits: 56

Note: The diploma will be awarded in the chosen specialisation.

Focus Area
Marketing & Sales
Specialisation – Marketing
#Course Name
1.Digital Marketing
2.Retail Management
3.Marketing of Services
4.Consumer Behaviour
5.Sales and Distribution Management
6.Integrated Marketing Communications
7.Marketing Research
8.Strategic Marketing
9.Notified MOOC

These workshops aim to enhance practical skills by providing hands-on-training for building competency of the learners. Students can opt for the masterclass / workshops on topics specified below. These workshops are non-credit in nature. Certificate of participation will be awarded to all attendees.

Workshops Offered
  • ExcelLerate: Mastering Business Insights with Excel.
  • TalkMastery: Unleashing Managerial Communication Brilliance.
  • IntelliGen: Merging intelligence with generation to highlight the enhanced cognitive abilities of this AI era.
  • Data Analysis Software – Python / R / Jamovi.
  • Negotiation Skills

These courses are designed to develop capacities that promote psycho-social well-being and sound ethical grounding. Students can opt for the masterclass / workshops on topics specified below. These courses are non-credit in nature. Certificate of participation will be awarded to all attendees.

Courses/Workshops Offered
  • Universal Human Values
  • CyberSafe: Strengthening Your Digital Defences
  • Communicate & Conquer: Managerial Magic Unleashed.

Disclaimer

  • All policies, rules, regulations, fee structure, curriculum, facilities, etc. are subject to change and shall be binding on all the students.
  • Any dispute is subject to the jurisdiction of Ghaziabad court only.
Disclaimer - Programme Structure and Curriculum is subject to change at the discretion of IMT CDL and as per the directives issued by regulator.

FEE STRUCTURE

PGDM (Executive) ProgrammeSemester-1Semester-2Total Fee
Academic Fee55,00055,0001,10,000
Total Fee55,00055,0001,10,000
  • Exam Fee, Project Fee & Alumni Portal Registration Fee is additional.
  • A concession of Rs. 10,000/- will be given if fee is paid in single instalment.

Payment Schedule

The fee for all the programmes is payable at the beginning of every semester. Study material would be sent only after the fee is received by IMT CDL. Failure to deposit the fee would debar the candidate from attending Online/Offline Learning Sessions (OLS) and continued failure would result in getting debarred from the programmes. The students are required to ensure timely payment of the fee.

Note:

  • Every student is expected to pay semester-wise fee in January and July every year for the entire programme duration. If a student does not pay the fee payable in the concerned semester by the prescribed date the student will have to pay the fee along with a fine of Rs. 2500.
  • There is an additional Exam Fee for International Location. If a student is appearing for exam at an International location, then a fee of Rs. 2500 per exam has to be paid for each exam.

Mode of Payments

Payment through Demand Draft

Payments are accepted through Demand Draft, in favour of IMT CDL, payable at Delhi. The draft may be couriered to IMT CDL Ghaziabad, Head Office.

Online Payment

Students can deposit all types of fees through online mode also.

Scholarship

  • Scholarship shall be given to serving/retired defense personnel (Army, Air Force and Navy personnel only), SC/ST, War Widows and Handicapped Candidates in the case of the PGDM and PGCM only.
  • Category for scholarship once indicated in the admission form shall not be allowed to be changed

Application Forms, duly completed, may also be sent to:

Coordinator – Admissions
IMT-Centre for Distance Learning,
A-16, Site-3, UPSIDC Industrial Area, Meerut Road, Ghaziabad – 201 003

Note:

Students are advised not to submit any fee payment through cash.

General Information

  • All policies, rules, regulations, fee structure, syllabus, facilities, etc. are subject to review and change from time to time as per requirement. The changed policies, rules, etc. shall be binding on all the students.
  • Any dispute is subject to the jurisdiction of Ghaziabad court only.
  • IMT CDL reserves the right to change fee structure from time to time. The revised fee would be applicable to all the students.

ASSESSMENT

Evaluation

IMT CDL evaluation system has two components: Assignment (30 marks) and End Term Examination (70 marks). The student has to submit the assignments during the semester while examinations will be held at the end of semester. The examination will be held at designated centres.

Examinations

The End-Term Examination (ETE) is held at the end of every semester.

Components of ETE:

The following components will comprise the ETE for each course:

– Analytical and conceptual comprehension through multiple choice questions.

– Case or problem-solving exercises.

Assignments

Assignments are a very important aspect of the assessment system and an excellent tool for continuous evaluation. Two Assignments are conducted during the semester for each course. The assignments get activated in the student information system during the semester as per announced timelines. Students have to mandatorily submit their assignments before the commencement of the End-Term Examination.

Weightage: Assignment (30 marks) and End Term Examination (70 marks)

Passing criteria:

  • To be declared as ‘Pass’ in a course a student should secure 40% marks in aggregate (Assignments and ETE combined) with minimum 25 marks in ETE.
  • Student has to attempt two assignments of 15 marks each for each course. No minimum marks are to be secured in assignment to be declared as ‘Pass’ in a course.
  • Project is to be submitted by the student in final semester in Two Year PGDM and 15 months PGDM (Executive) programme. The student should secure minimum 40% marks in Project Work in order to be declared as ‘Pass’.
  • In PGCM programme, student has to appear for comprehensive Viva Voce in the final semester. The student should secure minimum 40% marks in Viva Voce in order to be declared as ‘Pass’.

Scholastic achievement

  • Pass with Distinction: Students with an aggregate percentage of 75% marks or above
  • Pass with 1st Division: Students with an aggregate percentage of 60% marks
  • Pass: Students with an aggregate percentage of below 60% marks and up to 40% marks
  • Students aggregating less than 40% marks are not eligible for award of Diploma/Certificate.