15 Months PGDM (Executive) Programme With Specialization – Marketing
Marketing is an important interface function with the market environment and focusses sharply on the delivery of the output. Its role is to ensure continued compatibility of the organisation’s offerings with the market requirements and to deliver the benefits sought by the customer. With the opening up of the economy, increase in the literacy rate and communication through mass media, the Indian consumer has become more informed and empowered. The Internet technology has also revolutionised the marketing and sales functions. The advent of e-commerce and e-business are creating new learning opportunities. The customer is no longer willing to accept what is offered without questioning. This program covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation’s competitive advantage depends on key strategic decisions. This program gives decision-makers a strong foundation in marketing concepts and skills.
Bachelor’s Degree in any discipline from any recognized University or equivalent degree recognized by Association of Indian Universities (AIU) plus full time work experience of minimum Five (5) years after Graduation.
The PGDM (Executive) programme is covered in Two (2) semesters with an additional 3 months for project work.
The Programme is of total Fifty Six (56) credits. It includes Three (3) non-credit Foundation Courses, Nine (9) Core Courses with a total of Thirty Six (36) credits, Four (4) Elective Courses with a total of Sixteen (16) credits and a Project Work of Four (4) credits.
Specializations is offered in five areas: Finance, Marketing, Operations, Human Resource and Business Analytics.