15 Months PGDM (Executive) Programme With Specialization – Marketing
This program structure is applicable for students enrolled in the current session.
| Foundation Courses | ||
|---|---|---|
| S. No. | Course Name | Credits |
| 1 | Basics of Accounting | Non Credit |
| 2 | Basics of Communication | Non Credit |
| 3 | Basics of Management | Non Credit |
| Semester – I | ||
|---|---|---|
| S. No. | Course Name | Credits |
| 1 | Principle of Economics | 4 |
| 2 | Management Accounting | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Statistics | 4 |
| 5 | Managerial Communication | 4 |
| 6 | Strategic Management | 4 |
| Semester – II | ||
| S. No. | Course Name | Credits |
| 1 | Developing Effective Leaders & Organizations | 4 |
| 2 | Operations and Supply Chain Management | 4 |
| 3 | Business Research Methods | 4 |
| 4 | Elective-I | 4 |
| 5 | Elective-II | 4 |
| 6 | Elective-III | 4 |
| 7 | Elective-IV | 4 |
| Project Term – 3 Months | ||
| S. No. | Course Name | Credits |
| 1 | Project | 4 |
| Total Programme Credits: 56 Credits. | ||
List Of Electives
| Area of Specialization – Marketing | ||
|---|---|---|
| S. No. | Elective Courses | Credits |
| 1 | Digital Marketing | 4 |
| 2 | Retail Management | 4 |
| 3 | Marketing of Services | 4 |
| 4 | Consumer Behaviour | 4 |
| 5 | Sales and Distribution Management | 4 |
| 6 | Integrated Marketing Communications | 4 |
| 7 | Marketing Research | 4 |
| View Table of Contents | ||
Disclaimer – Programme Structure and Curriculum is subject to change at the discretion of IMT CDL and as per the directives issued by regulator.