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    • PGDM – Two Years
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    • Online MDPs
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TOC-Marketing

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  • TOC-Marketing
TABLE OF CONTENTS

Finance

Marketing

Operations

Human Resource

Business Analytics

Table of Contents – Specialization in Marketing

 

Consumer Behavior
1Consumer Behavior and Marketing Strategy
2Cross – Cultural Variations in Consumer Behavior
3The Changing Society : Values and Consumption Pattern
4The Changing Society : Demographics and Subculture
5Families and Household as Part of Society
6Group Influences on Consumer Behavior
7Perception
8Learning, Memory, and Product Positioning
9Motivation and Personality
10Self-Concept and Lifestyle
11Consumer Decision Process and Problem Recognition
12Information Search and Alternative Evaluation
13Outlet Selection and Purchase
14Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Digital Marketing
1Understanding Digital Marketing
2Website Planning
3Email Marketing
4Search Engine Optimisation (SEO)
5Social Media Marketing
6Segmentation, Targeting and Positioning by Using Online Tools and Google AdWords and AdSense
7SEO and Social Media Marketing
8Content Marketing
9Facebook as Social Media Marketing Tool
10LinkedIn as Social Media Marketing Tool
11Twitter as Social Media Marketing Tool
12Measuring Results of Social Media Marketing Tool
13Pay-Per-Click
14Mobile Marketing
15Affiliate Marketing
Integrated Marketing Communications
1Overview of Integrated Marketing Communications
2Marketing Communications Challenges: Enhancing Brand Equity, Influencing Behavior, and Being Accountable
3Targeting
4Positioning
5Objective Setting and Budgeting
6Overview of Advertising Management
7Effective and Creative Advertising Messages
8Message Appeals and Endorsers
9Measuring Advertising Message Effectiveness
10Advertising Media: Planning and Analysis
11Traditional Advertising Media
12Internet Advertising
13Other Advertising Media
14Sales Promotion and the Role of Trade Promotions
15Marketing-Oriented Public Relations and Word-of-Mouth Management.
Marketing of Services
1Introduction to Services
2Conceptual Framework: The Gaps Model of Service Quality
3Customer Expectations of Service
4Customer Perceptions of Service
5Building Customer Relationships
6Service Recovery
7Service Innovation and Design
8Physical Evidence and the Servicescape
9Customer-Defined Service Standards
10Employees’ Roles in Service
11Customers’ Roles in Service
12Integrated Service Marketing Communications
13Pricing of Services
14The Financial and Economic Impact of Service
Marketing Research
1Marketing Research: From Data to Information to Action
2The Research Question: Formulation of the Problem
3Exploratory, Descriptive, and Causal Research Designs
4Collecting Secondary Data from Inside and Outside the Organization
5Collecting Primary Data by Observation
6Collecting Primary Data by Communication
7Asking Good Questions
8Designing the Questionnaire
9Developing the Sampling Plan
10Data Collection: Enhancing Response Rates while Limiting Errors
11Data Preparation for Analysis
12Analysis and Interpretation: Individual Variables Independently
13Analysis and Interpretation: Multiple Variables Simultaneously
14The Research Report
Retail Management
1Perspectives on Retailing
2Retail Strategic Planning and Operations Management
3Retail Customers
4Evaluating the Competition in Retailing
5Managing the Supply Chain
6Market Selection and Retail Location Analysis
7Merchandise Buying and Handling
8Retail Pricing
9Advertising and Promotion
10Customer Services and Retail Selling
11Store Layout and Design
Sales and Distribution Management
1Introduction to Sales & Distribution Management, Linkage of Sales and Marketing function
2Theories of Selling, Personal Selling, and Sales Process
3Sales Planning and Forecasting
4Sales Organization: Structures, Specializations & Roles
5Training, Compensation and Motivation of Sales Force
6Designing and Managing Sales Territories & Quotas
7Evaluating & Controlling Sales Performance
8Introduction to Distribution System
9Selection of Channel and Channel Partners
10Channels of Distribution: Roles & Functions
11Distribution Analysis, Channel Management and Control
12Physical Distribution Management: Logistics. Transportation & Warehousing
13Distribution of Services

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