PGDM (Executive) – Marketing and Sales
Programme Overview
This programme covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm.
In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation’s competitive advantage depends on key strategic decisions. This programme gives decision-makers a strong foundation in marketing concepts and skills.
Eligibility:
Graduation with 5 years of work experience.
Duration:
15 Months
Fee Structure:
₹55,000* per semester (2 semesters)
Payable at the beginning of every semester.*
* Exam, Project & Alumni Portal Registration Fee is additional
Programme Educational Objectives
Foster ethical leadership and management competencies leading to resilience and community engagement.
Develop a human centric culture focusing on continuous learning, entrepreneurship, and professional development.
Equip with the skills and technological acumen necessary for innovation and capitalizing on sustainable business opportunities.
Facilitate the development of analytical skills for evidence-based decision-making.
Pedagogy & Assessment
Assessment
Assessments comprise of assignments, examinations, and project work.
- Flexibility in creating personalized assessment schedule based on self-learning pace.
- Assignments and End Term Examinations (ETE) are Multiple Choice Questions (MCQs).
Learn, Engage, Apply & Develop
LEAD is IMT CDL's Unique Learning Methodology
Curriculum
Programme Highlights
- Develops critical thinking, and decision-making skills.
- Two semesters and a Project Term
- Fifty-Six (56) credits
- Focus Areas – Business Analytics & Data Science; Finance & Investing; Operations & Project Management; Human Resources & Talent Management; Marketing & Sales; and Strategy & Cross Functional Integration
- Four types of courses – Foundation, Core, Elective courses, and Project
- Career Development Workshops for Skill Enhancement and Value Addition
- Industry Visits
- Guest Lectures
Foundation Courses & Workshops
| Foundation Courses | ||
|---|---|---|
| Course Name | Credits | |
| 1. | Basics of Accounting | Non Credit |
| 2. | Basics of Communication | Non Credit |
| 3. | Basics of Management | Non Credit |
| 4. | Basics of Business Statistics | Non Credit |
| Online/Campus Workshops (Optional) # | |||
|---|---|---|---|
| Workshop Title | Credits | ||
| 1. | Emotional Intelligence | Non Credit | |
| 2. | Design Thinking | Non Credit | |
# Certificate of participation will be awarded.
Semester Outline
| Project Term (3 Months) | ||
|---|---|---|
Project/Experiential Course in Entrepreneurship The project bridges academic concepts from the program with real-world managerial challenges, allowing students to apply their theoretical knowledge in their specialized domains. Students conduct an in-depth examination of a specific organization or business area, utilizing their academic skills. Guided by an industry mentor, they plan and execute the project, applying conceptual knowledge in a practical context and presenting their findings in a comprehensive report. Experiential Course in Entrepreneurship equips the students with the understanding of start-up processes and help them to develop the business pitch. | ||
Total Programme Credits: 56
Note: The diploma will be awarded in the chosen specialisation.
Elective Courses
Focus Area
Marketing & Sales
Marketing & Sales
| Specialisation – Marketing | ||
|---|---|---|
| # | Course Name | |
| 1. | Digital Marketing | |
| 2. | Retail Management | |
| 3. | Marketing of Services | |
| 4. | Consumer Behaviour | |
| 5. | Sales and Distribution Management | |
| 6. | Integrated Marketing Communications | |
| 7. | Marketing Research | |
| 8. | Strategic Marketing | |
| 9. | Marketing Analytics | 10. | Notified MOOC |
Skill Enhancement Workshops
These workshops aim to enhance practical skills by providing hands-on-training for building competency of the learners. Students can opt for the masterclass / workshops on topics specified below. These workshops are non-credit in nature. Certificate of participation shall be awarded.
Workshops Offered
| S. No. | Title of Workshop | Credit |
| 1 | Advanced Excel | Non-Credit |
| 2 | Managerial Communication | Non-Credit |
| 3 | AI Applications in Management | Non-Credit |
| 4 | Data Visualization and Model building | Non-Credit |
| 5 | Basics of Python | Non-Credit |
| 6 | Negotiation Skills | Non-Credit |
Value Added Workshops
These courses are designed to develop capacities that promote psycho-social well-being and sound ethical grounding. Students can opt for the masterclass / workshops on topics specified below. These courses are non-credit in nature. Certificate of participation shall be awarded.
Workshops Offered
| S. No. | Title of Workshop/Course | Credit |
| 1 | Universal Human Values | Non-Credit |
| 2 | Personal Branding | Non-Credit |
| 3 | Cyber Security | Non-Credit |
| 4 | Leadership Development | Non-Credit |
Who can Apply
Graduates with Experience:
Graduates with more than five years of professional experience.
Career Climbers:
Ambitious professionals aiming to advance their careers, switch industries, or step into leadership roles.
Career Changers:
Professionals ready to transition into business roles from other fields.
STEM Graduates:
Science and technology experts eager to excel in managerial roles.
Social Science Graduates:
Those with a background in social sciences, ready to add business acumen to their skillset.
Healthcare Professionals:
Medical and healthcare experts aiming to master the business side of their industry.
Hospitality Professionals:
Individuals in the hospitality sector seeking to boost their business and management expertise.
Aspiring Strategists:
Anyone eager to learn and understand cutting-edge business strategies.
Frequently Asked Questions
Yes, this is an AICTE approved programme.
As per the UGC guidelines gazette notification of MHRD dated 27.08.2018, the central government notifies that all the diplomas awarded through Open and Distance Learning mode approved by AICTE are recognized for the purpose of employment to posts and services under the central government.
15 months PGDM-Executive programme offers six specialisations:
| # | Focus Area | Specialisation | |
|---|---|---|---|
| 1. | Business Analytics & Data Science |
| |
| 2. | Finance & Investing | Finance | |
| 3. | Operations & Project Management | Operations | |
| 4. | Human Resources & Talent Management | Human Resource | |
| 5. | Marketing & Sales | Marketing | |
| 6. | Strategy & Cross Functional Integration | Strategy |
PGDM-Executive is meant for working professionals with minimum 5 Years of full time work experience. However, any graduate with or without work experience can enrol in PGDM, it is a 24 months programme.
Students can opt for Dual Specialisation by choosing five (5) more elective courses from another specialization area. For Dual Specialisation, a student will study for one (1) additional semester and pay the applicable semester fee.
The maximum timeframe provided to complete the programme is double the stipulated duration of the programme i.e. 30 months(2.5 years) for 15 months PGDM-Executive programme.
Multiple networking opportunities are provided to the students including the mentorship from senior alumni.
Bachelor’s Degree in any discipline from any recognised University + 5 years of full-time work experience after graduation.
Yes, provided you submit Equivalence Certificate issued by AIU (Association of Indian Universities).
Aspirants may apply online through IMT CDL website.
Yes, it’s possible.
INR 55,000/-* per semester.
Exam, Project & Alumni Portal Registration Fee is additional.
Exam, Project & Alumni Portal Registration Fee is additional.
Fee is payable before the start of every semester.
Fee can be paid in Online mode only.
Scholarships are applicable to 2 year PGDM Programme & 13 months PGCM programme only.
Yes, fee benefits are provided to corporate employee. This is subject to signing of MoU with IMT CDL. Please check with your HR department.
For any queries you may contact: corporate.edu@imtcdl.ac.in
This programme has total 56 credits to be earned in four semesters spread over 15 months.
Classes are conducted in both offline and online mode. Offline classes are held at the campus. Classes in online mode are conducted via Microsoft Teams.
Students are advised to attend the classes however it is not mandatory.
Recording of all the online sessions can be accessed through Learning Management System (LMS).
Assignments and End Term Examinations (ETE) are Multiple Choice Questions (MCQs).
Foundation courses are the non-credit mandatory courses to prepare learners to orient towards management education.
Core Courses are fundamental courses of management that develop the knowledge base required to acquire higher order management skills. These are credit courses that are mandatory for all students to qualify.
Elective courses develop an in-depth knowledge in the chosen specialisation – HR, Marketing, Finance, Operations, Business Analytics and Strategy. These are choice-based courses that a student can opt based on their interest area of specialisation.
Yes, you can have a one-to-one counselling session with the faculty.
Disclaimer
- All policies, rules, regulations, fee structure, curriculum, facilities, etc. are subject to change and shall be binding on all the students.
- Any dispute is subject to the jurisdiction of Ghaziabad court only.
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