The Programme

The face of the Indian landscape is changing rapidly. Malls, multiplexes, complexes are springing up everywhere. This is not limited to urban areas alone, but semi-urban areas as well. What we are experiencing is the advent of organised retail. The trade in general items, clothes, groceries, household goods used to be in the realm of small and medium sized retailers. Customer service and customer relationship concepts were almost unheard. The proprietor was the sole person responsible for managing the enterprise without any concrete systems in place.

Retail is also changing the paradigm of branding. Brand management is not purely in the realm of the manufacturer or distributor alone, but also largely dependent on the owner of the shelf from where this is displayed and sold. The concept of customer relationship management ensures that the product now carries the credibility of the seller. This programme aims at providing all the relevant concepts to prepare students to seize this vast opportunity that is being thrown up in the job market by organised retail.

Programme Objectives

• To develop concepts in Retail Marketing
• To understand in-depth consumer behaviour and customer relationship management
• To understand the relevant concepts of the marketing mix applicable in the retail environment
• To understand promotional strategies for fast moving and over the counter goods

Eligibility

Graduation in any discipline. Admission test not required. People already working in sales or those seeking a career in retail will benefit from the broad theory and practical base that this programme provides. It will be helpful especially for entrepreneurs seeking to launch new products or revamp existing products in the market. This programme is for those who wish to pursue a career in retail business and are seeking a formal qualification.