Omni Channel Strategies
Article by Archana GoelPGDM (Executive) – Marketing – 15 Months Programme Omnichannel marketing is a multichannel sales method designed to deliver a seamless buying experience for customers. The advertising approach is built on consumer contact, not uniform brand experience. Customer actions determine what they see next. That is, no two customers are the same. Working […]
Why do you need to celebrate Failure?
Why do you need to celebrate Failure? Article by Sachin Singh , PGDM- Business Analytics Batch,2020 “Failure” the word which is always considered a nightmare. Try to look at the positive side. It will give you an opportunity to give a shot at your goal/target, with that extra effort which was supposedly missing in the […]
Role of Big Data Analytics-In Finance & Accounts
Role of Big Data Analytics-In Finance & Accounts Article by Rajat Duggal,PGDM- Finance & International Business, 2008 BatchRegional Finance Head- Titan The exploding digitization of activities both in B2B and B2C space has made available a huge amount of data for analysis from multiple sources in various forms. Big data analytics tool enables an account […]
Top 3 Trends in Analytics
An Article Published in January, 2021 Edition of PCQuest by Mr. Vishal Goyal PGDM, Batch 2010 Head- Digital Transformation CET, Fujitsu Consulting India An Article on Top 3 Trends in Analytics has been published in PCQuest; which is India’s top IT portal for technology news and part of the Cyber Media group of publications that […]
India’s Most Influential Cyber Warriors
The420.in specialize in covering technical issues like fraud risk management, cyber forensics, data breach, privacy issues, spoofing and VOIP enabled crimes. It has come up with a Cyber Quotient- CQ100 list which includes India’s most influential, trusted cyber pioneers who have helped build the country’s cyber ecosystem. Many of them in the list have been involved […]
AI – A New Frontier
An article by our learner, Mr. T L Kantha Rao, (PGDM Executive, July 2020 Batch) From Apple’s Siri to driverless cars, AI (Artificial Intelligence) is disrupting most of the industries. While many believe that AI means robots with human-like features, AI actually encompasses right from your voice search on Google to predicting the possibility of […]
Managing People Successfully during Pandemic
Thoughts expressed by our alumni, Mr Naseer Hussain, Project Manager-Valient Business Media, (PGDM, January 2013 Batch) At the outset, I would like to thank IMT for this opportunity and the platform to share my views. I am very grateful to the entire team involved in this initiative. My career has seen a remarkable growth after […]
Self-Awareness Enhances Emotional Intelligence
– An Article by Prof. S. K. Sachdev Visiting Faculty at IMT CDL The term self-awareness can likely be traced back to Freud and Jung. In the modern parlance, it arrived back on the radar around the time Daniel Goleman published ‘Emotional Intelligence’ around two decades back. “In effect, self-awareness is the recognition of one’s […]
Women Participation in Workforce
– An article by our Alumni, Simmy Garg, PGDM July 2015 Batch As per a latest study, the female labor participation in India is 24.8 Per cent which has reduced from the original share of 34 per cent in 2006. The study also revealed that raising women participation in the labor force to the same […]
Climbing the Ladder of Success
– Success Story by our alumni, Raghu Chaitanya, PGDM Executive Jan 2019 Batch I would like to talk about my achievement – with the help of the knowledge gained via the course (PGDM Ex – Business Analytics), I was able to utilize and showcase the proficiency. Firstly, I completed the final semester project with my […]