Table of Contents – Specialization in Business Analytics
| Business Simulation | |
|---|---|
| 1 | What Is Modeling and Simulation? |
| 2 | The Role of Modeling and Simulation |
| 3 | Simulation: Models That Vary over Time |
| 4 | Queue Modeling and Simulation |
| 5 | Human Interaction with Simulations |
| 6 | Verification and Validation |
| 7 | Uses of Simulation |
| 8 | Modeling and Simulation: Real-World Examples |
| 9 | The Future of Simulation |
| Data Mining for Business Analytics | |
| 1 | An Introduction To Data Mining And Predictive Analytics |
| 2 | Data Preprocessing |
| 3 | Exploratory Data Analysis |
| 4 | Dimension-Reduction Methods |
| 5 | Univariate Statistical Analysis |
| 6 | Multivariate Statistics |
| 7 | Preparing To Model The Data |
| 8 | Simple Linear Regression |
| 9 | Multiple Regression And Model Building |
| 10 | K-Nearest Neighbor Algorithm |
| 11 | Decision Trees |
| HR Analytics | |
| 1 | Human Capital Analytics |
| 2 | Alignment |
| 3 | The Measurement Plan |
| 4 | It’s All about the Data |
| 5 | What Dashboards Are Telling You: Descriptive Statistics and Correlations |
| 6 | Causation: What Really Drives Performance |
| 7 | Beyond ROI to Optimization |
| 8 | Share the Story |
| 9 | Conclusion |
| Marketing Analytics | |
| 1 | Introduction to Marketing Analytics |
| 2 | Summarise Marketing Data |
| 3 | Pricing Analytics |
| 4 | Promotion Analytics |
| 5 | Forecasting |
| 6 | What Do Customers Want? |
| 7 | Customer Value |
| 8 | Market Segmentation |
| 9 | Retailing |
| 10 | Pay Per Click (PPC) Advertising |
| 11 | Marketing Research |
| 12 | Internet and Social Media Marketing |
| 13 | Web Analytics and Digital Analytics |
| Predictive Modelling | |
| 1 | Overview of Predictive Analytics |
| 2 | Setting Up the Problem |
| 3 | Data Understanding |
| 4 | Data Preparation |
| 5 | Itemsets and Association Rules |
| 6 | Descriptive Modeling |
| 7 | Interpreting Descriptive Models |
| 8 | Predictive Modeling |
| 9 | Assessing Predictive Models |
| 10 | Model Ensembles |
| 11 | Text Mining |
| 12 | Model Deployment |
| 13 | Case Studies |
| Risk Analytics | |
| 1 | Why do a Risk Analysis? |
| 2 | Planning a Risk Analysis |
| 3 | The Quality of a Risk Analysis |
| 4 | Choice of Model Structure |
| 5 | Optimisation in Risk Analysis |
| 6 | Checking and Validating a Model |
| 7 | Project Risk Analysis |
| 8 | Project Planning-I |
| 9 | Project Planning-II |
| 10 | Project Risk Management |
| 11 | Risk Assessment for Organisation |
| 12 | Risk Mitigation |
| 13 | Implementing Risk Mitigation |